Customers will always be nervous about lock-in, and I think the experience they had particularly with a company like Oracle, where it’s a really hard thing to get out of, and they’re so hostile to their customers, that I think it’s a concern for every enterprise. Almost always when I talk to enterprises about lock-in, that’s the example that they cite. They worry that they’re going to use a platform and suddenly start raising prices — even though we’ve lowered prices on 59 different occasions with no competitive pressure to do so in the last eight years — they’re going to always be sensitive about that, and they should be thoughtful about it. But the reality is it’s so much easier to move from the infrastructure, cloud computing platforms than it is from something like Oracle. The APIs look pretty similar. All the migration services we build allow people to move to us, or away from us, and back on prem, if that’s what they want to do. And the business model is different, where we’re not signing these five- to 10-year unlimited licensing agreements and then finding ways to audit people and keep them in the loop. They can leave whenever they want, and we know we have to earn the business every hour, every day, every week of the year.”

via Amazon cloud leader Andy Jassy sizes up the competition in rare public remarks about rivals – GeekWire